BouDIY® Struggle Bus

Quick Start Campaign {Joyride}

The Quick Start method is designed to help you get the hang of campaigning and comes with everything you need, including post text you can simply copy and paste.

Keep in mind that you may use the Quick Start Campaign for MONTHS before you're ready to do a more complex campaign!

There is NO RUSH!

0. BouDIY® Struggle Bus

Pre-Course Prep

This section contains the very foundation of your business’s success!

Your Purpose statement acts as the foundation on which your business and brand stand when making decisions-- which means that it's important to have it nailed down so that you stay on track.

This section will also introduce you to the concept of creating domino habits, tracking time and dealing with the inevitable “wall of awful” and introduces you into my “create a space” concept that allows for you to do just about anything in 15 minutes a day (really).

These quick lessons are a MUST for EVERYONE!

1. BouDIY® Creative Struggle Bus

Intro & Setting Baselines

Why do creative folks often find the business side of things a snooze fest compared to others?

Spoiler alert: It's totally normal, and you're definitely not riding solo here.

You'll get to hear my own journey – the ups, the downs, and everything in between as a boudoir photographer trying to sort out my business end. It's about facing those moments of feeling like an imposter, tackling shame head-on, and starting to see things in a new light. 

This course is my way of passing on what I've learned, making sure you've got the tools to get your creative and business wheels screaming along.

2. BouDIY® Creative struggle Bus

Personal Goals

Who doesn't love a good nudge of motivation?

This bit of the course is all about tapping into what gets you fired up to dive into your business every day.

Yes, we're talking about finding that sweet spot that makes running your show feel less like a chore and more like a passion project.

Next, we're diving into the real gold – figuring out your personal roadblocks, what drives you, and the rewards that make it all worthwhile.

This step is crucial, yet it's often glanced over. But think about it: knowing what makes the effort worth it is the cornerstone of setting goals that excite you!

3. BouDIY® Creative Struggle Bus

Crafting Success

Ever wonder why some launches seem to just...fizzle out?

We're diving into the nitty-gritty of why some sets, sales, or sessions don't get the traction you hoped for and why it feels like a win is just out of reach.

Spoiler: Understanding these reasons can flip the script from struggling to thriving.

We kick things off by mapping out your business blueprint with seven key components essential for strategic planning. 

Next, we'll circle back to the basics, connecting the dots to see how everything we've learned fits together.

And to top it off, we'll delve into the common pitfalls specific to boudoir photography and how to sidestep them. 

4. BouDIY® Creative Struggle Bus

Target Market

Looking to grab more attention? The secret sauce is about REALLY knowing who you're talking to.

This section breaks down the essentials of identifying your target audience.

You'll learn how to pinpoint your ideal client within these segments.

Next up, we dive into creating a detailed client profile, starting with identifying their core problems. 

Then, we'll take a look at how to analyze your competition to boost your campaign results, but we'll do it the right way – ethically. 

To wrap up, don't miss out on the three demo videos I've included.

Watch as I fill out the forms from this module, offering up tips, tricks to make the process as clear and actionable as possible.

5. BouDIY® Creative Struggle Bus

Set Design Prep

This section is all about laying down the solid foundations for your campaign, focusing primarily on set design.

Whether you're jazzed about creating an entirely new set or concept, or you plan to work within the confines of your current studio setup, this part of the course has you covered.

We'll start with mood boarding – visualizing your concept and bringing your campaign's vibe to life.

Next, we delve into conducting a feasibility study ensuring your vision is practical and sustainable, saving you from sinking time, money, and energy into a black hole. 

To bring these concepts to life, the module features two demonstrations.

6. BouDIY® Creative struggle Bus

Client Journey

These lessons are your gateway to understanding the ins and outs of marketing and campaigning, and more importantly, how they influence the customer's journey from start to finish.

Next, we’ll walk through some savvy campaign preparation tips to make your marketing efforts as seamless as possible. 

We'll wrap things up by showing you how to set and track SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).

This is the key to not just dreaming big but achieving big, ensuring you meet both your personal and business objectives with flying colors.

7. BouDIY® Creative struggle Bus

Intro to Campaigning Strategies

In these lessons, we dive deep into the heart of campaign strategies – exploring what, why, how, and when of planning them.

We'll break down content planning and approaches, stripping away the complexity to reveal my own tried-and-tested framework, designed to streamline your campaign creation process, making it as straightforward as following a map.

To bring these concepts to life, this module includes two hands-on demonstrations. The first walks you through campaign development and content mapping, laying out a clear path from concept to execution. The second demonstration focuses on high-level topic ideation, helping you generate ideas.

8. BouDIY® Creative struggle Bus

Content Creation

Ever found yourself wishing for a spark of inspiration for your content?

In this section, we dive into how to craft topics that grab attention and titles that turn browsers into readers. 

To really make it stick, I've got two demos ready for you. The first is all about crafting titles that stand out — no more bland captions!

The second demo takes you through campaigns, showing you how to come up with a range of ideas and organize them into a mock campaign that makes sense and excites your audience.

And because I believe in giving you all the tools you need, there's a bonus lesson for those looking for an alternative strategy. 

9. BouDIY® Creative struggle Bus

Production and Batching

These lessons are all about saving you precious time and energy.

We'll explore the ins and outs of using a batch content planner and the secrets to batching your production effectively.

Plus, we'll do a quick recap of campaign strategies, sprinkled with additional strategies and tips to keep you ahead.

And to wrap it all up, I've included a demo where I set up a mock single-channel campaign, showing you the tangible results of applying these batching techniques.

You'll get to see firsthand how a streamlined process leads to impactful content delivery.

10. BouDIY® Creative struggle Bus

Content Mastery

With all the essential knowledge now at your fingertips, it's time to dive into the effectiveness of AIDA (Attention, Interest, Desire, Action) and CTAs (Calls to Action) in your content.

These powerful tools can dramatically increase your content's impact.

Next up, I'll guide you on how to maximize a single post or topic by transforming it into a plethora of engaging content.

 In the content strategy form lesson, I present my unique engagement and promotional framework, tailored specifically for boudoir photographers.

Consider these forms your shortcut to success—they're practically the fish ready for you to season and savor!

11. BouDIY®-Creative Struggle

Set Development & Optimization

It's time to put your new set build or design through its paces.

I’ll walk you through my iterative approach, allowing you to gather and act on market feedback.

I'll guide you on how to test the core elements of your concept subtly – without draining your time or dipping into your budget.

Make lighting, posing, expressions, and overall aesthetics work together to hint at your grand idea without fully unveiling it.

Optimize your sessions by creating posing sequences and presets, pre-testing elements, and deciding in advance what will work best.

I’m also sharing my go-to testing and content ideation form.

 12. BouDIY®-Creative Struggle

Set Build, Iterations & Campaigning

Watch it all come together as I walk you through a demo of the lessons from Module 11 as I develop out my set for my Mermaid tutorial.

Research & Development of main Element. 

Be a fly on the wall and watch how I come up with a new set (and promotional campaign)!

Initial Concept Testing (Posing Sequence) 

Watch me walk you through how I test and develop out a posing sequence

Set Design, Feasibility and other considerations. 

Save time (and money!) by knowing what elements to take into consideration so that your set development goes as smoothly as possible!

Lighting Development and other Considerations. 

In this demo I show you how to develop your lighting scenario based on the information you gained from your posing and set design testing phase. This will help you to avoid any pitfalls or unforeseen issues.

Lighting and Set testing. 

Now comes the fun part! We’ll take all of the previous considerations and use them to test out a concepts and ideas as I develop the final part of my build including lighting and effects!

Test review, adjustments and creating Presets.  

In this final lesson, you'll see it all come together! I'll show you how I use the images from the previous testing phase to develop the final look and then create presets for it.

I'll also discuss how I look for "mistakes" so that I can correct them now, rather than later!

Multiple Campaign Discussion 

In this lesson, I discuss examples & suggestions using the included BouDIY® Strategy forms. I also include examples of the text from my promotional Campaign Mockup.

13. BouDIY®-Creative Struggle

 Outro: My Final Thoughts about this course. 

I really wanted to show you all exactly how much this course has impacted me over the 1.5 years that it has taken me to create it! In this video, I get personal and talk about my journey on the Creative Struggle Bus’s ups and downs and everything in between.

Printable Course Work

Print all of the Modules out here!

Print individually or print all at once as a workbook!

Designed to do both!

Bonus: Pricing Yourself Like an Artist.

Use this method to determine how to price your sessions, sales and more!